CONNECT TO YOUTH
Use Michelin’s technology on OLLO footwear as a vehicle to build an authentic relationship with a young demo through the emerging sports of Parkour, Ninja Warrior and World Chase Tag.
World Chase Tag
Just what it sounds like. This is professional tag played by teams of superhuman athletes. The massive audience for this sport easily relates to the game that they played in their youth. The primal moves and bare minimum ‘Quad’ – the WCT playing field – attract a global and enthusiastic audience.
- 18 to 34, 90% Male demographic
- 5M+ followers and subscribers combined
- 2024 Averaged 1M video views per day
- 2B+ Views 2017 – Present
- Each WCT event GAINS 150M organic online views
Parkour
Born in the suburbs of Paris in 2009, Parkour, also known as Freerunning, has it’s roots in early urban firefighting training and military obstacle training. Born of YouTube and evolving through all social media channels, Parkour became a global sport almost instantly.
- Millions of participants worldwide
- #parkour has over 46.8 billion views on TikTok
- Stats?????
- Stats?????
Ninja Warrior
You’ve seen the show with franchises in 18 countries but did you know the multiple Ninja athlete leagues that underly the show are massive by contrast? Ninja sports, like Parkour and World chase tag is one of the fastest growing sports on the globe and is making its first foray into the Summer Olympic’s in 2028.
- 15,000+ athletes competing across 3 International leagues
- American Ninja Warrior 3 million viewers per Episode in 2024
- Gender demo- Audience nearly even. Athlete – 60% Male, 40% Female
- 400 dedicated Ninja Gyms worldwide
- Social Media engagement growing at 80% YOY
- Ninja is set to be included in the 2028 Modern Pentathlon at the Los Angeles Olympics
Regional Competitions
Event sponsorship, Award sponsorship
National Competitions
Event Sponsorship, Course branding, Award sponsorship, Athlete support, Uniform branding.
International Competitions
Event Sponsorship, Course branding, Award sponsorship, Athlete support, Uniform branding, commercial spots.
Activations
Malls, Conventions, Dealers
Activations
Campus, Fairs
Activations
Race events
COBRANDED SHOES
Competitions, Athletes, Promotional
ORIGINAL AD AND SOCIAL MEDIA CONTENT
Create advertisements like the one at the beginning of this presentation, and targeted social media content for your channels
Administrative Fee
We will require a budget TBD, for our team to organize, plan, and implement marketing initiatives.
Annual Event Budget
To cover logistics, athlete team fees and expenses, sponsorship costs, event marketing collateral, prize purses, video and photography production fees.
